CP+B Brazil 2017-05-29

YOKI

Fire is one of the major symbols of the traditional Brazilian Midwinter festival, known as “Festa Junina” (June Festival). It’s present in the celebratory bonfires, fireworks and in the magic that transforms the ingredients produced for more than 25 years by Yoki Foods – such as corn, peanuts and potatoes – into the typical delicacies of the season. Crispin Porter+Bogusky Brazil and Lobo joined forces to consolidate the Yoki brand as the “Ambassador for the June Festival” in a poetic, touching way. The film titled “Bonfire” tells a love story between the spirit of Fire and a country girl that embodies the Festival itself. Fire is first seen as a lonely, sad creature, incapable of interacting with any object without making it go up in flames. Suddenly, he meets June Festival and finds a reason for being, by filling the celebration with light, warmth, and flavor. The film was made entirely in 3D animation, with a playful, tactile visual language that simulates wooden puppets, paying tribute to the folkloric roots of the June Festival.

Directors

YOKI "Bonfire" MKOF

YOKI "Bonfire" MKOF

Credits

  • Agency CP+B Brazil
  • Director Mateus de Paula Santos & Nando Cohen
  • Account Manager Márcia Guimarães, Camila Carrieri
  • Executive Producer Alberto Lopes, Sérgio Salles, Francisco Puech
  • CG Director Fabio Shigemura
  • Producer Maísa Mendonça
  • Director of Photography Lucas Andres Barreto
  • Scenery Director Fabiana Fukui
  • Stop Motion D. Lee Peffer II
  • Concept Artist Isabela Littger, Antonio Soares Neto, Wilson Panassi
  • Lead 3D Modeling Guto Sposito
  • 3D Modeling Marcel Fukuwara, Milton Dias, Natan Zuanaci, Daniel Adami, Bruno Coimbra
  • Animation Supervisor Leonardo Cadaval
  • Lead 3D Animation Marcio Nicolosi
  • 3D Animation Rodrigo Souza, Bruno Carias, Jannaina Bonacelli, Daniel Alvite,Vitor Diniz, Ronaldo Brito, Daniel Vasconcelos, Daniel Cavalcante, Andrea Delfino, Jonathan Edward, Michel Maron, Ze Alexandre
  • Render / Lookdev Marinho Silva, Marcio Gomes
  • Textures Naiara Lima
  • Rigging Flavio Castello, Viviane Adade, Alexandre Marassá, Felipe Gimenes
  • Post Production Guilherme Sarinho, Carlos Campos
  • 2D Animation Chan Tong
  • Set Design Michelle Chuang
  • Line Producer Dudu Miranda
  • Motion Control Andre de Souza
  • Sound Design Paulo Beto