TBWA Paris 2018-11-13

Mcdo "Grumpf Museum"

The Grumpfs are back! Eight years after they appeared in the now classic “Happy City” spot, the animated film that introduced McDonald’s mascot Happy to the world, we now meet the fuzzy grumblers on a visit to a fantastic museum of natural history in this new Happy Meal commercial, brought to you by the great creative team of TBWA and Lobo. Full of colossal fossils and outlandish creatures, the wonders of the place are not sufficient to prevent papa Grumpf from reverting to his old dark, gloomy self and scolding his child for expressing too much enthusiasm around the exhibits. Fortunately the Happies are also there, and their wild, crazy antics once again infect everyone with joy and excitement, bringing color back to the Grumpfs' lives. Those big-grinned, red pranksters are old friends of ours by now, as Lobo enters its sixth year of continuous production of the global Happy Meal campaigns. Scheduled to launch during back-to-school season, the spot aimed at getting kids pumped up for the quest for knowledge, encouraging them to visit their local museums and other educational institutions. Inspired by the famous Muséum National d'Histoire Naturelle in Paris, our museum was designed not only to serve as a setting for the ad but also to provide a fully immersive VR experience, complete with 360º binaural sound that really drives home the effect of being in a huge place with things happening in all directions, even on the ceiling.

Directors

Grumpf Museum VR 360

Grumpf Museum VR 360

Credits

  • Agency TBWA Paris
  • Agency Global Creative Director Philippe Taroux
  • Agency Producer Virginie Delmarre, Guillaume Dété
  • Art Director Lucie Duda
  • Creative Executive Director Loic Francois Marie Dubois
  • Producer Ana Leitao da Cunha, Su Constantine, Gabriel Mariano
  • CG Director Olavo Lalas
  • Modeling Eiti Sato, Daniel Adami, Leo Rezende, Bruno Saber, Marcel Nilo, Rodolfo Araújo, Rômulo de Oliveira, Felipe Bassi, Marcel Tsuruda, Gabriel Lacerda
  • Rigging Flávio Castelo, Alexandre Marassa, Felipe Gimenes
  • Lookdev Naiara Lima, Rafael Migliorini, Olavo Chagas, Rodrigo Paullichi, Paula Nobre
  • Animation Supervisor Léo Cadaval
  • 3D Animation Márcio Nicolosi, Daniel Alvite, Victor Fernandes, Jannaina Bonnacelli, Bruno Carias, Ronaldo Brito, Rodrigo Souza
  • Lighting/Rendering Rafael Migliorini
  • Nuke Diogo Girondi
  • Render Farm Manager Vedran Sinobad
  • R&D Claudia Fujiwara
  • Sound Design Else Production, Raw Audio
  • Concepts Artists Tony, Isa