Ogilvy & Mather 2015-12-14

Siemens

“Santa’s Factory” is an interactive story that talks about some of the products and technologies Siemens has to offer, through a dialogue between Santa Claus and a little girl. More than a conversation, though, what we actually have is Santa unable to contain his enthusiasm and babbling on and on about the recent upgrades he did to his North Pole factory – using Siemens technology, of course.Every time Santa mentions one of those improvements we cut to his workshop, and the viewer is invited to join in a playful interactive sequence where he or she can help assemble a new toy or test-drive various new sleigh designs.Lobo was invited by Stink Digital and Ogilvy New York to create the animated sequences, including the design of the characters and the overall art direction of the piece. We wanted it to have all the warmth and nostalgic mood of Christmas, together with a bold, modern look that looks beautiful across all the platforms the piece will be played, from desktop browsers to smartphones. We achieved this by a mix of 2D and 3D animation, with a flat, painterly finish reminiscent of lavishly illustrated picture books.Join Santa’s elves ons the factory floor and help spread hi-tech holiday cheer in this website.

Directors

Siemens "Social Lift - Wind"

Siemens "Social Lift - Wind"

Credits

  • Director Diogo Kalil
  • Creative Directors Mateus de Paula Santos, Guilherme Marcondes
  • Global Head of Production Loic François Marie Dubois
  • Producer Aron Matchulat Aguiar, Amanda Queiroz Telles
  • Concept Artists Michele Masagli, Renan Nuche, Fernanda Montoni, Antonio Soares Neto, Isabela Littger
  • Storyboard Antonio Soares Neto
  • 2D animation Paulo Passaro, Fernando Chan
  • Background Artist Michele Masagli, Fernanda Montoni
  • Compositing Francisco Beraldo, Felipe Frazão, Diogo Kalil, Thiago Pinho, Anderson Omori, Fernando Chan
  • Render Felipe Bauer
  • CG Diogo Kalil, Felipe Bauer, Olavo Chagas
  • 3D Modeling Lincoln Horita, Karla Ruoco, Rafael Segnini, Rafael Martinez
  • 3D Animation Helio Takahashi, Janaina Bonacelli, Bruno Hamzagic, Victor Dinis, Marco Trandafilov, Nicolas Nasser, Daniel Alvite
  • Textures Naiara Lima, Michel Venus, Rafael Martinez, Felipe Bauer
  • Rigging Vivi Adade, James do Carmo
  • Particles Rogerio Myagi
  • Music, Sound design and Final Mixing PB Anvil FX
  • R&D Giovanni Meneghel, Rosênio Pinto
  • Technical Support Thiago Herrero, Cadu Pennachin, Wesley Oliveira
  • Stink Digital Executive Producer Erica Kung
  • Stink Digital Producers Lauren Saunders , Luciana Alamo
  • Stink Digital Creative Director Will Adams
  • Stink Digital Director of Technology PJ Ahlberg
  • Stink Digital Designer Linn Livijn Wexell
  • Stink Digital Devloper Patrick Matte, James La Marre