Wish you were here?

In 2012 the famous D&AD Awards for design and advertising celebrated its 50th anniversary. And Lobo, who from the beginning has always been
a huge fan of this institution, offers a somewhat belated tribute in the shape of a short film entitled Wish You Were Here?
The spot summarizes in a creative and unusual way five decades of the Awards, recalling memorable pieces of design and advertising that won the
coveted pencil-shaped trophies.This is not your typical look-back piece, however.
The over 20 references we picked from the immense D&AD archives were reinterpreted afresh, using various techniques like 2D and 3D animation,
stop motion, live action and puppetry, all the while swapping characters and narratives between the ads. The resulting fragments were sequenced
in a free-associative way, with elements from a scene “trespassing” onto the next creating a flowing, surrealistic narrative that reflects the ambiguous,
unpredictable nature of memory.
This film is also part of a broader Call for Entries campaign that’s being developed by Lobo in partnership with D&AD, aimed at generating awareness and
excitement around the 2015 Professional Awards