Kids are natural-born daredevils. With no fear and no sense of danger, they boldly face up to the most perilous obstacles and challenges they can find around their little world: tall shelves, kitchen drawers full of knives, electrical outlets. We can child-proof the entire house to protect them against those visible menaces, but what about the invisible ones?
That’s where vaccines come in. And to let people know of the importance of vaccinating their kids, Unicef teamed up with RPA agency and Lobo to create this film, titled “Evel Kidievels” in an homage to the legendary 1970s daredevil.
Done in an illustrated storybook style, each scene show a different kid on the verge of getting themselves in serious trouble involving swimming pools, vicious dogs and cupboards full of toxic chemicals. The situations come one after another by flipping the page, like in an actual storybook.