The Emoticar, created for the Dentsu for the campaign of the Toyota Etios 2015, is the counterpoint of the strategy of communication of the mark. It always bad and unhappy in the transit, in contrast of the satisfied proprietors of automobiles of the mark. With the concept “You have more to discover”, the campaign of launching of Etios 2015 highlights the “mesmice” of the cars in the transit of the cities.
Stills & Concept Art
