PNC Virtual Wallet

This campaign for the PNC Financial Services Group was created by Deutsch New York, aimed at re-branding its online services. The objective was to instill the brand with a personal, warm and tangible spirit, highlighting its interactive aspects, through the creation of whimsical moments amidst common everyday situations. Over a live action setting, in different domestic environments, the protagonist triggers the transformation of real objects into magical events, representing different aspects of PNC online banking.