PLATFORM
The new retail campaign for Nissan, created by Lew’Lara\TBWA, uses mapped projection techniques to visually translate the brand’s concept of “Technomagic”: the magic of technology aimed at making life simpler and more comfortable.
Produced by Vetor Zero/Lobo with director Ricardo Carelli, the spots highlight the features and the individual personality of each Nissan model through animated graphics projected on the background and the vehicle itself, allowing for a great variety of settings with a high level of aesthetic refinement.
The production took 6 days of filming and generated 13 different clusters to be used during the campaign, which anticipates 400 creative variations throughout the year.
