Artplan

Kopenhagen ” The Delicious Kopenhagen Christmas Show”

Kopenhagen is a fine chocolate brand oriented to bringing happiness through its chocolates, and is always aware of market changes to innovate and meet the preferences of its consumers.

CREATIVE CHALLENGE

Christmas is one of Kopenhagen’s main moments of relationship with brand lovers. The brand’s chocolate panettone has 8 flavors of variety, and the Christmas experience begins with the packaging: each box, besides being made with fine and elegant materials, is an invitation to dive into the Christmas Spirit. To add a special touch of magic, we needed to create an augmented reality experience that brought the packaging elements and characters to life. In addition, these assets were used for the Kopenhagen Christmas advertising film.

ISSUE DETECTED

Create, in record time, 9 different webAR animations to run in real time, and concurrently create and produce an advertising film.

DEVELOPMENT

There were 3 phases of development: 3D packaging layout, development of light animations to run in real time and webAR development with target detection

RESULT

Combining Lobo lab’s expertise in immersive content and Lobo’s expertise in computer graphics, it was possible to share assets and animations in both productions, and we have used webAR because it is more democratic – compatible with more devices – and hassle free – no apps need to be downloaded to live this magical Christmas experience.

Stills & Concept Art

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Credits

Agency
Artplan
Director
Luiz Evandro
Executive Producer
Maria Eliza Flores
Director of Technology
Giovani Ferreira
Producer
Marcia Sumie
Art Director
Michel Martins, Marcos Rodrigues
Project Manager
Daniela Oki Murai
Production
Caio Bassetti, Diogo Mangiacavalli, Caio Nahas, Luiz Felippe Azevedo, Rogerio Taffo, Daniel Ueno, Tiago Canzian, Guilherme Pulice, Lucas Silva, Flavio Callegaro
Sound Design
Antfood