VMLY&R

Georgia Power “The Red Cockaded Woodpecker”

The Red Cockaded Woodpecker is a Georgia native bird that had to migrate to other areas due to mass deforestation. For the last decades Georgia Power has been engaged in reforesting these devastated regions. VMLY&R and Georgia Power reached out to LOBO to bring this story to life. The narrative is encapsulated in the tale of friendship between a Red Cockaded Woodpecker and a little boy called George. Through 2D animation LOBO recreated the paradise that once was the home of the Red Cockaded Woodpecker and other species and remembered its destruction by men, followed by its recovery thanks to Georgia Power’s reforestation campaign partnered with @NFWFnews to restore more than 1 million acres of longleaf pine in our state. But these are more than just trees. To endangered species like the red-cockaded woodpecker, they’re home.

Stills & Concept Art

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Credits

Agency
VMLY&R
Director
Mateus de Paula Santos & Aron Matschulat Aguiar
Executive Producer
Luis Ribeiro
Producer
Marcelo Barbosa
Head of Production
Clara Morelli
Concept artists
Rafael Fernandes & Pedro Jones
Editing
Pedro Falcone
Lead 2D Animator
Bruno Ronzani & Anderson Omori
2D Animation
Anderson Omori, Gabrielle Paparelli, Gian Burani, Francisco Sanches, Breno Licursi
Compositing
Bruno Ronzani & Murilo Coda
Motion Design
Bruno Ronzani
Color Grading
Letícia Blanco
Coordinator
Rosangela Gomes
IT
Matheus Rodrigues
Asset managers
Marcos Tavares & Isabela Balbo & Fabio Augusto
Research
Carolina Mendes
Music
Adam Matschulat
Audio
The Listening Tower