Lobo was invited by JWT to produce the “Futuristics” spot introducing the new Ford Focus. The film is a journey through the future as portrayed by great movies of cinema’s history to bring life the idea behind the new Focus: in science-fiction films, cars speak, obey and drive by itself – and this is a reality at Ford’s present day.
With live-action mixed with CGI, Lobo gives life to these futuristics and cinematographic worlds where the Ford Focus is the main star. The spot will be the first to be exhibited in a Cinema 4DX, giving a unique sensorial experience to the audience.
