Talent Marcel

CNA “Definitive English”

CNA starts the year off with a campaign created by Talent Marcel and produced by Lobo, bringing characters crafted with plasticine clay and silicone, manipulated by rods in real time during filming. Facial expressions were created using 2D animation (check out the three commercials, below).The campaign evolved from CNA’s “Tamo Together” (“we’re in it together”) concept, and highlights the idea that “however you want to learn, you and CNA can go together.”

“We are always looking for innovation to bring new solutions to our audience. This campaign draws a lot of attention for its boldness in proposing new experiences and publicizing our courses, using humor to showcase the services that make us stand out,” says Luciana Fortuna, Director of Marketing, Commercial and Communication at CNA.

Pre-production alone lasted six weeks and brought together more than fifty professionals focused on developing the characters’ looks, voice casting, etc.

 

Videos

CNA "Jonas"
CNA "Universe"
CNA "Business"
CNA Mkof

Stills & Concept Art

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Credits

Agency
Talent Marcel
Director
Gabriel Nobrega
Executive Director
Alberto Lopes
Executive Producers
Fernando Carvalho, Francisco Puech, Fernando Alcantara
Director of Photography
Lucas Andres Barreto
Assistant Director
Priscila Trabulsi
Client Service Manager
Marcia Guimarães
Client Services
Thaís Lopes, Giovanna Lucena
Production Director
Anderson Boscari
Set Designer
Natalia de Alcantara Vaz
Post-Production Coordinator
Clara Morelli, Rosângela Gomes, Tatiana Caparelli
Editing/Finishing
Eduardo Silva, Ricardo Vaz
Assistant Post-Production Coordinator
Bruna Boretto
After Effects
Bruno Ronzani
2D Animation
Thiago Martins
Concept Art
Pedro Jones, Rodrigo Wolff, Marcio Guerra
Composition
Carlos Campos, Rogério Merlino, Marcelo Panzera, Rodrigo Silva
Rotoscoping
Gassan Abdouni
Color
Leticia Blanco
Sound Production
PUNCH ÁUDIO