CNA starts the year off with a campaign created by Talent Marcel and produced by Lobo, bringing characters crafted with plasticine clay and silicone, manipulated by rods in real time during filming. Facial expressions were created using 2D animation (check out the three commercials, below).The campaign evolved from CNA’s “Tamo Together” (“we’re in it together”) concept, and highlights the idea that “however you want to learn, you and CNA can go together.”
“We are always looking for innovation to bring new solutions to our audience. This campaign draws a lot of attention for its boldness in proposing new experiences and publicizing our courses, using humor to showcase the services that make us stand out,” says Luciana Fortuna, Director of Marketing, Commercial and Communication at CNA.
Pre-production alone lasted six weeks and brought together more than fifty professionals focused on developing the characters’ looks, voice casting, etc.
