Huge NY

Canidae “A World of Goodness for Pets and our Planet”.

Lobo and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign “A World of Goodness for Pets and our Planet”. 

Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae’s core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.

Stills & Concept Art

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Credits

Agency
HUGE
Agency producer
Arielle Solc
Agency Creative Director
Meg Douglas
Director
Mateus de Paula Santos, João Tenório
Executive Producer
Luis Ribeiro
1st AD
Ryan Dearth
Director of Photography
Erin ColleI
Line Producer
Paul Amorese
Head of Production
Clara Morelli
Producer
Aron Aguiar, Paula Nobre
Post-Production Producer
Tatiana Caparelli
Editor
Kaue Kabrera, Beto Araujo
CG Supervisor
Olavo Chagas
Art Director
Renato Klieger
CG Effects
Ale Barbosa, Camilo Freitas, Sergio Filho, Olavo Chagas
Modeling
Renato Klieger, Marcel Tsuruda, Ozani Ferreira, Marcos Smirkoff, Olavo Chagas
Rigging Supervisor
Felipe Gimenes
Rigging
Flavio Castello
Animation Supervisor
Helio Tak
3D Animation
Raphael Silva
Texture
Ale Barbosa, Camilo Freitas, Thiago Pereto, Lucas Cavaler, Ozani Ferreira, Olavo Chagas
Lighting & Render
Thiago Pereto, Lucas Cavaler
Color Grading
Leticia Blanco
Head of Compositing
Leandro Pena
Compositing
Leo da Silva
MaIe Paint
Ricardo Riamondi, Rudi Gude
Rotoscopy
Marcello Amigão, Rodrigo Vec
Stills Composition
Julio Saez
Music
Duotone