In a partnership with CuboCC agency, Lobo closed the year 2017 with a very exciting project: developing the visual concept for the street-facing windows of the C&A clothing store located at Iguatemi mall, one of the most important focal points for fashion and marketing in the city of São Paulo. That concept should also extend to a short film, in an organic, integrated way: shop windows become film and the film becomes shop windows, telling a Christmas story that spanned across all media.
The story we proposed is a flight towards love, with levitating mannequins traveling across the walls that divide the three sections of the display until they reach a giant, pulsating heart that represents the spirit of love and companionship of Christmas.
The windows themselves worked as settings for the film, which brings to life the action that’s implicit in that tableau, frozen in time. The protagonists are two models, a man and a woman, characterized as mannequins that gain life and set forth towards the big heart that awaits at the end of the journey.
Along the way they interact with each other and with the visual elements that make up the scenario. By alternating between medium shots and close-ups that focus on details of those interactions, we managed to convey a sense of intimacy and closeness with the film, as well as a wealth of colors and textures.
