SUNO United Creators

Baden Baden “Tasting like never before”

“How to translate to the average consumer the amazing sensorial experience of a “beer sommelier” tasting 4 kinds of Baden Baden beer? Since experts taste beer by associating physical taste and smell sensations to elaborate visual descriptions, in a 5 month long project together with agency SUNO, we came up with 4 surrealist virtual tasting journeys in real time 3D to be done in synch with the actual drinking Baden Baden beer. During quarantine times, with bars closed or under heavy time and occupancy restrictions, it seemed much more sensible to bring Baden Baden to its audience than the other way around. It has not only been a very powerful training tool for Baden Baden’s salespeople but it has been very successful with its end customers.”

Stills & Concept Art

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Credits

Agency
Suno - United Creators
Director
Luiz Evandro
Executive Producer
Alberto Lopes
Assistant Director
Diogo Mangiacavalli
Writer
Luiz Evandro, Diogo Mangiacavalli
Project Director
Marcia Sumie
Account Manager
Ric Lebre
Project Manager
Eve Weigel
Concepts Artists
Wilson Panassi, Matheus Carrera
Animation 3D
Marco Wey, Leandro Beltran, Daniel Linard, Rodolfo Stegmann
Coordination 3D
Rodolfo Stegmann
Lead CG
Luiz Evandro, Diogo Mangiacavalli
3D Modeling & Textures
Milton Dias, Natan Zuanacci, Daniel Ueno
Technical Artists
Daniel Ueno, Diogo Mangiacavalli
Technical Director
Giovani Ferreira
Unity Lead
William Queen
Programming
William Queen, Matheus Mello, Yuri Cruz, André Mattos, Gabriel Santos
Sound Design
Raw Audio