Coca Cola 2024-04-26

Coca Cola "RECYCLE ME"

Coca-Cola crushes its iconic logo to encourage people to recycle their favorite drink’s containers. Created by Open X Ogilvy New York and produced by LOBO, the Recycle Me campaign features out-of-home and social media pieces that show the famous wordmark crumpled, crinkled and wrinkled in a myriad of ways.To create those designs, the LOBO team literally crushed hundreds of cans using a variety of techniques, including hydraulic presses and vacuum pumps, resulting in uniquely distorted versions of the logo. Those were then cleaned up and applied on a simple red background, paired only with the “recycle me” message found on the side of every can. That’s a privilege afforded only to the world’s most iconic brands: remaining identifiable even after being warped beyond recognition.

Directors

Coca Cola BTS "RECYCLE ME"

Credits

  • Agency Open X Ogilvy New York
  • Agency Producer Dena Lenard
  • Director Gabriel Nóbrega / Mateus de Paula Santos
  • Managing Partner Luis Ribeiro
  • Executive Producer Susan Constantine
  • Director of Photography Lucas Andres Barreto / Felipe Lion Salles Souto
  • 1st and 2nd AD Peterson Augusto Lomovtov / Paulo Vinícius Rodrigues da Silva
  • Still Photographer Nidin Sanches
  • Line Producer Anderson Boscari
  • Head of Production Marcelo Barbosa
  • Producer Vitor David
  • Post-Production Coordinator Rosângela Gomes
  • Post-Production Producer Vicente da Paz
  • Editor Pedro Falcone / Manoel Marques
  • Editor Assistant Matheus Miglionico
  • Compositing Supervisor Leandro Pena
  • Compositing Artist José Eduardo Ambrosio / Rodrigo Vec
  • Rotoscope Gassan Abdouni
  • Color Grading Leticia Blanco
  • Motion Graphics Artist Gabriel Green
  • Ingest / Conform / Delivery Marco Tavares / Fabio Augusto / Isabella Balbo
  • Research Raphael Amário
  • Sound FX Paulo Beto