BBDO Dublin
2023-03-20
UNFAIR CITY
Created by advertising agency BBDO Dublin and New York-based production company LOBO, the film entitled UNFAIR CITY is one of the most advanced uses of the technology to date and will be used to highlight the growing inequality of homelessness as it hopes to raise much needed funds for some of the most vulnerable people in our society. Although the images are created with AI technology, using tools such as Midjourney and Disco Diffusion, care was taken to work with artists in creating the overall effect. UNFAIR CITY was created in partnership with multi award-winning director Diogo Kalil of Lobo and illustrator Vini Bustamante. They helped to fill the context around Justin’s words and shape the visual style of the film. The images are presented in a water colour style. The unpolished brush strokes and abstract use of the images helped maintain humanity, while using AI.
Directors
Credits
- Director Diogo Kalil
- Agency BBDO Dublin
- Executive Producer LOBO Loic Francois Marie Dubois, Micheal Stanish.
- Executive Creative Director Shane O’Brien
- Account Manager LOBO Su Constantine
- Creative Director Robert Boyle
- Head of Production LOBO Marcelo Barbosa, Clara Morelli
- Art Director Vini Bustamante
- Post Production LOBO Bruna Boretto
- Strategy Director Adriano Eliezer
- AI Illustration Diogo Kalil with MidJourney
- Copywriter Donal Gaughran
- Animation Igor Lopes
- Creative Director/copywriter Eoin Conlon
- Composition Amper Music's AI
- Head of Innovation Ed Leamy
- Sound Production HEYHEYMYMY
- Senior Account Manager Emma Blaney
- Music Director Mairena Julius
- Head of Production Jess Derby
- Sound mix Dean Jones @ Scimitar
- Agency Producer Hannah Lambert
D
o
y
o
u
w
a
n
t
m
o
r
e
?
Back to animation
D
o
y
o
u