David The Agency - São Paulo
2022-08-05
Burger King
Gamers hate glitches. But what happens if you embrace glitches and turn them into something good? That's what Burger King, DAVID Agency SP and LOBO did with Burger Glitch. To appeal to gamers, Burger King placed glitches in its own app, inviting users to find them, with a reward for doing so. The promise of rewards for finding hidden glitches not only compelled people to download the chain’s mobile app, but also to explore and familiarise themselves with its loyalty features. The coupons gamified the rewards experience, pushing the user to make a purchase and potentially encourage future app use.
Directors
Behind the scenes "GAMES BUG".mp4
Behind the scenes
Credits
- Agency David The Agency São Paulo
- Director Gabriel Nóbrega
- Executive Producer Alberto Lopes, Sergio Salles
- Account Management Rúbia Elias, Marcia Guimarães, Pedro Victor;
- Editor Eduardo Silva
- Lead CG Danilo Enoki
- Lead 2D Animation Felipe Frazão
- Storyboard Marcio Guerra
- 3D Modeling Natan Zuanaci, Milton Dias, Marcos Smirkof, Natan Ernani e Guto Sposito
- 3D Animation Michel Maron, Larissa Paz, Camila Silva, Andre Lorenzini, Camila Xavier, Fernando Fracarolli, Fellype Navarro, Yumi Watari, Leonardo Deserbelles
- 3D Render Patricia Lobo, George Damiani e Victor Trovato
- 3D Rigging Rafael Joy, Rafael Shiva e Murilo Barbelli
- 2D Animation Marcos Rigobello
- Motion Marccos Chaves, Thomas Mena
- Lead Compositor Leandro Pena
- Composition Danilo Enoki, Denis Milan
- Post Production Lead Clara Morelli, Tatiana Caparelli
- 3D Coordination Rosângela Gomes, Cristiane Santos, Bruna Boretto
- Post Production Eduardo Silva, Ricardo Vaz
- Sound Design Hefty
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