SUNO United Creators
2021-02-25
Baden Baden
"How to translate to the average consumer the amazing sensorial experience of a “beer sommelier” tasting 4 kinds of Baden Baden beer? Since experts taste beer by associating physical taste and smell sensations to elaborate visual descriptions, in a 5 month long project together with agency SUNO, we came up with 4 surrealist virtual tasting journeys in real time 3D to be done in synch with the actual drinking Baden Baden beer. During quarantine times, with bars closed or under heavy time and occupancy restrictions, it seemed much more sensible to bring Baden Baden to its audience than the other way around. It has not only been a very powerful training tool for Baden Baden’s salespeople but it has been very successful with its end customers."
Credits
- Agency Suno - United Creators
- Director Luiz Evandro
- Executive Producer Alberto Lopes
- Assistant Director Diogo Mangiacavalli
- Writer Luiz Evandro, Diogo Mangiacavalli
- Project Director Marcia Sumie
- Account Manager Ric Lebre
- Project Manager Eve Weigel
- Concepts Artists Wilson Panassi, Matheus Carrera
- Animation 3D Marco Wey, Leandro Beltran, Daniel Linard, Rodolfo Stegmann
- Coordination 3D Rodolfo Stegmann
- Lead CG Luiz Evandro, Diogo Mangiacavalli
- 3D Modeling & Textures Milton Dias, Natan Zuanacci, Daniel Ueno
- Technical Artists Daniel Ueno, Diogo Mangiacavalli
- Technical Director Giovani Ferreira
- Unity Lead William Queen
- Programming William Queen, Matheus Mello, Yuri Cruz, André Mattos, Gabriel Santos
- Sound Design Raw Audio
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