NBS 2022-06-27

The new Oi

Oi presents the repositioning of its brand, which brings the new signature "Simples. Poder. Fazer". To reach the new positioning, the company worked with Lobo and advertising agencies: NBS, Artplan, Cravo and Hífen.The project resulted in the incorporation of new graphic elements, with emphasis on a green halo, representing the fiber.

Directors

Credits

  • Agency NBS
  • Director Ricardo Carelli
  • Client Oi
  • Executive DIrector Alberto Lopes
  • Executive Producers Francisco Puech, Fernando Carvalho, Marcelo Jacob
  • DOP Will Etchebehere
  • Art Director Manoela Gonzaga Clemente
  • Assistant Director Beto Maldonado
  • 2nd Assistant Director Camila Ferraz
  • Account Management Márcia Guimarães
  • Account Rubia Elias, Pedro Victor
  • Production Management Edu Ramos
  • Prop Master Manuela Pellizon Tossi
  • Wardrobe Gabriela Pinesso
  • Editor Kaue Kabrera, Pedro Falcone
  • Post Production Marcio Mattos
  • Motion Thomas Mena, Luiz Alberto, João Paulo Oliveira
  • 2D Animation Chan Tong
  • Lider Composition Leandro Pena
  • Composition Carlos Campos, Isabela Ferrari, Rogerio Merlino, Ricardo Costa, Rodrigo Vec
  • Rotoscopy / Clean up Gassan Abdouni
  • Color Artist Leticia Blanco
  • Coordination Post Production Clara Morelli, Rosângela Gomes, Tatiana Caparelli
  • Post Production Producer Livia Portugal
  • Creative Director Mateus de Paula Santos, Joao Tenorio