“Research My Body” was launched on International Women’s Day 2025 for Grupo Boticário. The film draws attention to the striking paradox that while women’s bodies are among the most searched online, they remain among the least studied in science.Using powerful medical imaging visuals and featuring actresses Deborah Secco, Isabelle Drummond, and Zezé Motta, the spot unveiled the creation of the Women’s Research Center in partnership with Hospital Albert Einstein—a groundbreaking initiative dedicated to advancing female health research.Beyond advertising, the campaign became a cultural movement, sparking millions of women to share their own stories and medical images, generating over 650 million impressions worldwide.Celebrated for its bold creativity and social impact, Research My Body earned Cannes Lions Gold in 2025, underscoring LOBO’s commitment to craft, storytelling, and purpose-driven work.