Africa
2020-09-28
Brahma " Double Malt"
In 2020 Brahma Brewery launched its Double Malt variety, a beer that combines the lightness of Pilsner with the flavor of Munich malts. To celebrate the new product’s arrival Africa agency and Lobo teamed up to create a film that explores the contrasts between those two elements and the various ways they are mixed together, in a visually impressive, enticing manner.Directed by Gabriel Nóbrega, the advert was 100% shot in studio, without any CGI involved. A wide array of gadgets and contraptions were put together to move the malted barley grains, liquids and foams, while a super high-speed camera mounted on a robotic arm shot the action in its minute detail. The sound design, in turn, contributes to the creation of a dramatic, grandiose ambience, making the viewer feel immersed among the elements.
Directors
Credits
- Agency Africa
- Director Gabriel Nobrega
- Executive Producer Alberto Lopes, Sérgio Salles, Francisco Puech
- Account Manager Rubia Elias, Márcia Guimarães
- Assistant Director Beto Maldonado
- Director of Photography JR Junior
- Special Fx Shiyozi Izuno Filho
- Editing Kauê Kabrera
- Motion Design Felipe Silva
- Coordinator 3D Carlos Campos, Cris Santos
- 3D Animation Marcos Samia
- Colorist Leticia Blanco
- Post Production Gustavo Banevícius
- Simulation Gabriel Reis, Marcos Samia
- Render Igor Colaiacovo, Mauricio Pirillo
- Modeling Rodrigo Reis
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